News

April 12, 2013

U.S. Cellular Introduces the Budget-Friendly ZTE Director™ Smartphone

RICHARDSON, T.X., April 12, 2013 – U.S. Cellular and ZTE have announced the arrival of the user-friendly, and affordable ZTE Director™ smartphone. The small, yet powerful ZTE Director™ runs on Android 4.0 Ice Cream Sandwich. It provides consumers looking to make the leap from a feature phone to a smartphone with a solid operating system, while giving them style and simplicity at a great value. 

The new smartphone meets the needs of today’s on-the-go consumers who want to utilize their smartphones for organizing business schedules and social events, but also require access to a highly organized hub of social networks and popular games. The ZTE Director™ bridges the gap between feature phone and a full functionality smartphone.

“We understand that bringing a stylish, all-purpose smartphone to market at an affordable price point is critical,” said Lixin Cheng, CEO, ZTEUSA, and president, North American Region, ZTE. “The new ZTE Director™ smartphone offers access to popular smartphone features, including fast access to websites, popular games and applications, while keeping price-conscious shoppers in mind. It is an ideal choice for those looking to purchase their first smartphone.”

Technical specifications include:

  • Android Ice Cream Sandwich with 3.5 inch screen
  • 1 GHz processor
  • 4GB built-in storage with expandable\ memory card slot
  • 3 megapixel camera with Video Camcorder
  • Battery: 1500mAh


The ZTE Director™ is available in all U.S. Cellular markets. For additional information on the smartphone, visit www.uscellular.com or www.zteusa.com.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

About ZTE

ZTE is a publicly listed global provider of mobile handsets, telecommunications equipment and network solutions with the most comprehensive product range covering virtually every sector of the wireline, wireless, service and terminals markets. The company delivers innovative, custom-made products and services to more than 500 operators in more than 160 countries, helping them to meet the changing needs of their customers while achieving continued revenue growth. ZTE’s 2010 revenue led the industry with a 21 percent increase to USD10.609 billion. ZTE commits 10 percent of its revenue to research and development and takes a leading role in a wide range of international bodies developing emerging telecoms standards. A company with sound corporate social responsibility (CSR) initiatives, ZTE is a member of the UN Global Compact. ZTE is China’s only listed telecom manufacturer, publicly traded on both the Hong Kongand Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn and connect with us on our social networks – @ZTE_USA and ZTE USA on Facebook.